The high end Sony Vaio catalog designs shown here were part of a joint venture with Microsoft. The project's goal was to spotlight premium Vaio PC's, as well as other Sony products, with the then recently released Microsoft Vista operating system. There were several rounds of concepts, some of which used espionage style themes, centered around well known people from America's Next Top Model.

The high gloss Circuit City and Microsoft cross promotion was used specifically to highlight technology which enhances Microsoft products, such as operating systems and X-Box themed gaming gear.