Many of the pieces shown here were developed as concepts for an internal product re-branding campaign. Some of the best selling can- and bag-based pet foods went through several rounds of revisions.

The Feline Vital Flavored Water concept was for a proposed product launch. The official Blue Buffalo Wellness illustration was utilized for the layout. All of the Blue Botanical promotions, however, ran in stores.

As part of the campaign, I was also tasked with creating a working website test build to simplify the existing one. It featured a user friendly custom icon based interface, and original designs representing the natural quality of Blue's food products.